Huawei Eco-development launches its new program in the Middle East and Africa region to support mobile app startups
Dubai, UAE, 4th April 2021: Huawei’s Eco-development department has launched the first edition of its program to support Startups in the Middle East and Africa region. This first-of-its-kind initiative is designed to assist regional companies that have recently launched their mobile app and to help them grow their base of users through Huawei’s official app distribution platform, AppGallery – one of the top three app marketplaces globally with more than 530 million monthly active users across 170 countries.
After releasing their apps on AppGallery and leveraging Huawei Mobile Service Core (HMS), the selected startups will benefit from the Huawei ecosystem team’s extended support. It includes support in many areas such as technology integration to deliver the best quality app to users, free of charge feature placements on AppGallery and directly onto Huawei devices to boost their user acquisition, and finally additional support to run dedicated campaigns through the Huawei ecosystem.
Huawei’s Eco-development team has selected the first 15 mobile app startups from various categories to join the program that is starting this week. The main selection criteria is based on the startup’s HQ location (Middle East and Africa based companies), the stage of business life cycle (companies that are still relatively early in their development), and the users’ demands (apps with a specific value proposition from targeted categories, in demand from Huawei’s users).
The first edition of this initiative will include mobile apps from popular categories among users, such as shopping, education, social, sport & health, finance, food & drink, navigation & transport. From April onwards the following apps will be available to download from HUAWEI AppGallery for Huawei’s users: Baaz, Basket.jo, Breadfast, Wajeez, FittiCoin, Homzmart, Invygo, Konnash, Okadoc, Munch:on, Petra Ride, Swan, TiLa Online Shopping, WaffarX, and Chefaa.
“As part of Huawei’s strategy, we are committed in assisting startups to achieve their business goals by giving them the support they need within the app development community. At Huawei, we believe that most of today’s startups will be the popular apps of the future, and we will ensure that they are available on AppGallery to meet our user’s needs”. Said Lu Geng, Vice President Middle East, and Africa Global Partnerships & Eco-Development.
This new initiative places Huawei as an active player that supports the digital transformation and reaching operational excellence of industries and enterprises and adheres to the global “platform + ecosystem” strategy that fosters teaming up with app developers to meet today’s end users’ needs.
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About AppGallery – Top 3 App Marketplaces Globally
AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N” strategy at Huawei.
Our vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users’ privacy and security while providing them with a unique and smart experience. Being one of the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 530 million monthly active users. Huawei has partnered with 2.3 million developers across the globe, and the total apps distribution from AppGallery have reached 384.4 billion times within 2020.
About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
