A mid a memory shortage, AMD is planning to raise GPU prices by 10%.
AMD has allegedly informed its supply chain that it plans to raise prices for its entire GPU product range by approximately 10%. The primary factor behind this is the significant memory deficit causing DRAM prices to soar and consuming all the profit margins for GPU manufacturers. It seems that AMD’s AIB partners have been informed that AMD intends to enforce a 10% price hike throughout, which the AIBs are expected to adopt shortly to maintain their profit margins. GPU manufacturers such as AMD (along with NVIDIA/Intel) package their GPU chips with GDDR memory and deliver that as a kit to AIBs. In scenarios like this, when AMD increases GPU prices, it is because of the expense of the DRAM included with the GPU, as the costs of AMD’s raw silicon stay stable for the time being.
Furthermore, this marks AMD’s second recent hike in GPU prices. In October, the company restructured its pricing; however, it appears that the memory supply chain is beginning to exhibit weakness, necessitating a complete 10% hike. We have announced that AMD’s longtime AIB collaborator, PowerColor, is now encouraging gamers to buy GPUs this holiday season, and that 2026 is when we can expect this price increase. AIBs may have temporarily fixed their pricing models based on the previous AMD pricing, with the new pricing strategy set for implementation in 2026. This is occurring right as AMD’s Radeon RX 9070 and Radeon RX 9070 XT GPUs have finally hit their MSRPs of $549 and $599, respectively.
As we previously reported, DRAM prices have increased significantly—up 171.8% year over year—raising the price of this crucial component to unprecedented levels. Every GPU, smartphone, PC, and console depends on DRAM. Only 70% of orders are now fulfilled by major South Korean memory manufacturers like Samsung and SK Hynix. It has been recommended that smaller OEMs and channel distributors expect only 35–40% fulfillment until the first quarter of 2026. DRAM supply constraints may also affect some larger AIBs, such as PowerColor, which could result in their GPUs not having DRAM modules installed.
