According to reports, AMD plans to raise GPU prices as memory costs rise.

AMD is said to be gearing up for a series of GPU price hikes ,attributing the increases to growing memory expenses. Posts on the Chinese Board Channels forum assert that AMD informed partners that increases in memory prices have reached a point where its upcoming GPUs will be released at elevated prices. The initial price hike in October was minimal and went unnoticed at retail, but this upcoming rise is reportedly more substantial and will affect all models, including Radeon gaming cards, workstation GPUs, and AI components. No official date has been announced, and AMD has not made any public statements. The memory market has become significantly constrained as the demand for AI depletes the existing supply. Since September,DDR5 prices have soared by as much as 60%, while overall DRAM pricing has increased by approximately 170% compared to last year. GDDR6, the memory utilized in many graphics cards, has increased by approximately 30% as producers redirect more capacity to server DDR5, HBM, and AI technology.

For players, the timing is not ideal. Prices for the Radeon RX 9070 XT were just beginning to stabilize; an ASRock Challenger card in the US recently dropped to its official $599 MSRP, while European pricing has finally aligned with launch levels after months of high street prices. NVIDIA is said to be considering a comparable price increase in early 2026. Both AMD and NVIDIA are not responsible for the increases, as they are both affected by the same memory shortage. Typically with reports of this nature, it may take several weeks before changes are seen in retail.