The cost of NVIDIA’s GeForce NOW game streaming service is rising, according to the most recent NVIDIA knowledge base FAQ. The price hike, which solely applies to Canada and Europe, is brought on by “increased operational costs in those areas,” according to NVIDIA. Depending on the GeForce NOW subscription level, clients purchasing in CAD, GBP, EUR, SEK, NOK, DKK, CZK, and PLN will see a 10–20% price rise of about one to two Euros. While active and new members who sign up for GeForce NOW before November 1st can lock in their memberships at the present cost for six months before seeing a rise, there is a good likelihood that the prices for the upcoming months will be lower.

According to the corporation, this also affects the price change for membership gift cards, with gift cards acquired before November 1st honoring the previous pricing and gift cards issued after November 1st receiving a price rise. All subscription tiers are affected by this change, including the Priority tier for 1080p gaming at 60 frames per second, the Ultimate tier for 4K gaming at 120 frames per second, and the Founders Ultimate tier, which extends playable time to eight hours. The table below shows the modified pricing scheme.