A pricing leak of custom-design NVIDIA GeForce RTX 4080 cards on well-known PC components supplier MicroCenter indicates that the most costly model will cost $1,550, which is just $50 less than the $1,600 baseline MSRP of the far faster RTX 4090. The most intriguing conclusion to be drawn from this leak is that RTX 4080 cards will be available at the NVIDIA-established base MSRP of $1,200. These include the PNY XLR8 Verto, ASUS TUF Gaming, ZOTAC Trinity, and GIGABYTE Eagle. At least one RTX 4080 SKU with a bespoke design must be sold by NVIDIA’s partners at the starting pricing.

The majority of factory-overclocked custom-designed RTX 4080 SKUs are priced within $125 of the $1,200 base, with the premium MSI Gaming X Trio costing $1,325, GIGABYTE Eagle OC costing $1,240, GIGABYTE Gaming OC costing $1,280, and MSI Ventus 3X OC costing $1280. The top-tier custom-design cards start here, with the GIGABYTE AORUS Master costing $1,350, the MSI SUPRIM X (air-cooled) costing $1,400, the ZOTAC AMP Extreme AIRO costing $1,400, the ASUS TUF Gaming OC costing $1,500, and the ASUS ROG Strix OC costing $1,550—just $50 more than the least expensive RTX 4090. (baseline-spec). If both cards are available, will anyone choose the ASUS ROG Strix RTX 4080 O16G over the less expensive RTX 4090? Watch out for that social experiment.