AMD’s Radeon RX 9070 Launch Is Affected by Cost Issues

According to recent rumors from PC Games Hardware, AMD’s future Radeon RX 9070 series graphics cards have encountered an unforeseen obstacle. Even though some stores have actually received physical devices, the launch seems to be postponed because of ongoing price talks. AMD’s initial pricing plan has caused friction with retail partners, according to industry insider and forum moderator “pokerclock,” who is renowned for making correct forecasts on NVIDIA’s GeForce RTX 50 series. Although retail channels have seen boxes with the RX 9070 designation, an official release has been thwarted due to cost disputes. AMD’s aggressive pricing strategy for the RX 9070 and RX 9070 XT variants is the main problem. Retailers’ resistance to what they see as exorbitant wholesale prices has compelled AMD to reevaluate its approach.

Now, the business has deal with the difficult challenge of perhaps lowering prices while paying retailers who have already paid more for inventory. Although talks have apparently stopped, sources indicate AMD may provide cashback incentives or marketing funding to close the pricing difference. We recently observed, for instance, that the AMD Radeon RX 9070 XT AIB variant costs approximately $549. NVIDIA, on the other hand, has shown the GeForce RTX 5070, which will retail for $549 and may have comparable or better raster, ray tracing, and AI capabilities overall. AMD would have to undercut NVIDIA’s pricing in order to prove its worth. Retailers are not yet permitted to put RDNA 4 GPUs on the market until that issue is fixed.